Those of us who have been raised in Armenian households can likely relate to seeing the "evil eye" amulet or charm everywhere — in their home, in their car, on their jewelry, fastened to their clothing or pillow with a clothespin, etc. The "evil eye" amulet is the charm meant to ward off the true evil eye: a curse purportedly cast through a malicious, typically envious, glare. The belief that the evil eye charm or amulet, usually in the form of a blue glass bead, has the ability to deflect or ward off this curse dates back to ancient Mesopotamia, Greece and Rome, BC. Those who believe in this superstition don the infamous amulet for a sense of protection and security.
One of the silver linings from the recent war and turmoil in Armenia has been the desire for many Armenians, especially those in the Armenian diaspora, to empower and support the Armenian community. One way to support each other is to purchase from Armenian brands and businesses. Like us, many others have found ways to make these brands and businesses more accessible. We thought it would be helpful to provide a directory of Armenian business directories to help you find the products and services you may be looking for in the Armenian community.